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Data cleansing
Data cleansing enables customers to comply with the Data Protection Act, FSA Treating Customers Fairly principles (where relevant) and implement good governance and effective communication with your customers, which saves costs.
Many businesses have old data which has been migrated from system to system which historically has left customer records incomplete. Combine with this, the fact that 11% of the population moves each year and often forgets to communicate their new address to all the relevant parties, and you have incomplete and inaccurate data.
We provide a solution which analyses your data, cleans it and then enhances the data with missing information. We provide this service stand alone or in conjunction with all of our tracing services to maximise the results of our tracing programmes.
Here are some of the activities involved:
- De-duplication of records.
- Putting data in the correct fields.
- Dealing with data anomalies - eg. Mr Osullivan becomes Mr O'Sullivan.
- Enhancing the data by adding missing postcodes, missing names, maiden names etc.
Clean data = accurate results and effective customer service.
See the services for more detailed information.
Capita Hartshead Tracing Solutions is a trading name of Capita Hartshead Limited with its registered office at
The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU. (Registered in England & Wales No. 02260524).
Part of Capita plc.
