Capita Hartshead Tracing Solutions

'Gone aways'

On average 2-5% of every mailing is 'returned to sender' as the recipient is no longer at the address. These "gone aways" build up over time which gradually means that your communications reach fewer customers.

Any business that manages a database of its customers knows that "Gone aways" cannot be avoided as on average 11% of people move every year. Losing contact with your customer can create business problems, which include:

  • Risk of potential fraud.
  • Non compliance with DPA.
  • Non compliance with Financial Services Authority TCF regulations for regulated firms.
  • Wasted cost of mailing and in-house administration.

"The prospect of substantial fines for deliberate or reckless breaches of the Data Protection Principles will act as a strong deterrent and help ensure that organisations take their data protection obligations more seriously,"
said David Smith of ICO - May 2008.

Capita Hartshead Tracing Solutions provides services to deal with historic backlog and business as usual "Gone aways" which bring your customer database right up to date.

Features of our "Gone aways" service:

  • Data enhancement to identify customers whereabouts.
  • Multi-layered, multi- provider approach to tracing which maximises our find rate and accuracy compared to others.
  • Outbound telephone and mailing campaigns.
  • Highly skilled team who are experienced in project fulfilment.
  • Forensic tracing team that goes the extra mile when all industry standard data sources have been exhausted.
  • Dealing with returned post and finding "gone aways" as part of business as usual.
  • A complete end-to-end service.

© 2011 Capita Hartshead Tracing Solutions Limited.

Capita Hartshead Tracing Solutions is a trading name of Capita Hartshead Limited with its registered office at
The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU. (Registered in England & Wales No. 02260524).

Part of Capita plc.